A reimagined brand and guest experience.

Formerly called ‘The Rossi’, this 11-suite boutique hotel in Palm Springs was recently purchased and now under new ownership. Clark Studios was hired to develop a complete brand repositioning initiative for the unique Bohemian-style property. The goal was to establish a new name, brand awareness and a reimagined guest experience.

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Naming · Brand Identity · Visual Vernacular · Custom Amenity Design & Packaging · Website Development · Monument Sign & Property Signage System · Guestroom Collateral