When Dana Point Shipyard came to us, they needed a complete rebrand, they wanted to elevate their brand quickly. With a mom-and-pop image, they were not attracting wealthy yacht owners (their ideal target audience), so we embarked on a journey to overhaul everything about their brand.
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Complete Rebrand • Visual Identity & Logo • Copywriting & Messaging • Website Design & Build
• Interior & Exterior Design • Brand Personas • Signage • Uniforms & Merch •
Van Wrap • Custom Photography
OLD LOGO
NEW LOGO
Steve Morris / VP of Operations / Dana Point Shipyard
“Clark Studios transformed our mom-and-pop brand into a clearly defined, modern brand that genuinely resonates with our clients. We’ve already seen enhanced engagement, clarity among our customers, and excitement within our community about Dana Point Shipyard’s new chapter.”
